Readership research and the planning of press schedules / Guy Consterdine.
By: Consterdine, Guy.
Material type:
BookPublisher: Aldershot, Hants, England ; Brookfield, Vt., USA : Gower, c1988Description: vii, 178 p. : ill.ISBN: 0566050714 .Subject(s): Readership surveys -- Great Britain | Advertising media planning -- Great Britain | Advertising, Newspapers -- Great Britain | Advertising, Magazine -- Great Britain
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books
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Matheson Library | Matheson Library | Main Collection | Main Collection | 072.0723 C758r (Browse shelf) | Available | 073182 |
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