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Strategy and business policy: cases / Garry D. Smith, Danny R. Arnold and Bobby G. Bizzell.

By: Smith, Garry D, 1948-.
Contributor(s): Bizzell, Bobby G | Arnold, Danny R, 1948-.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin Co., 1986Description: xii, 447 p. : ill.ISBN: 0395405874 (pbk.).Subject(s): Industrial management -- Case studies | Strategic planning -- Case studiesDDC classification: 658.4/012�19
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658.4012 S271 Business policy and strategic management : 658.4012 S468h How to prepare effective business program blueprints 658.4012 S546 The strategic heart : 658.4012 S648s Strategy and business policy: 658.4012 S898 Strategic planning for the 1990's / 658.4012 T461 Business policy 658.4012 T461 Business policy

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