Why people buy / John O'Shaughnessy.
By: O'Shaughnessy, John.
Material type:
BookPublisher: New York : Oxford University Press, 1987Description: vi, 195 p. : ill.ISBN: 0195040864 (alk. paper); 0195040872 (pbk. : alk. paper).Subject(s): Consumers | Motivation research (Marketing) | PurchasingDDC classification: 658.8/342�19
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8342 O82w (Browse shelf) | Available | 065642 |
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| 658.8342 K19 Perspectives in consumer behavior / | 658.8342 M345 The psychology of consumer behavior / | 658.8342 M936c 1990 Consumer behavior / | 658.8342 O82w Why people buy / | 658.8342 W681 Consumer behavior / | 658.83420973 H393 Consumer behavior : | 658.83420973 H393 Consumer behavior : |
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