Normal view MARC view ISBD view

Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / Art Weinstein.

By: Weinstein, Art.

Material type: materialTypeLabel

BookPublisher: Chicago, Ill. : Probus Pub. Co., c1987Description: xii, 296 p. : ill. ; 24 cm.ISBN: 0917253590 :.Subject(s): Market segmentationDDC classification: 658.8/02�19

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Holdings ( 1 )
Comments ( 0 )

Item type	Current location	Home library	Call number	Status	Date due	Barcode
	Matheson Library	Matheson Library	658.802 W424m (Browse shelf)	Available		063165

Browsing Matheson Library Shelves Close shelf browser

Previous		No cover image available					No cover image available	Next
Previous	658.802 S845m Marketing planning guide /	658.802 S898 Strategic market decisions	658.802 S898 Strategic marketing management /	658.802 W424m Market segmentation :	658.802 W752 Strategic marketing management :	658.802 W946 First steps in a retail career /	658.8024657 C875p Practice development	Next