Marketing research / David J. Luck, Ronald S. Rubin.
By: Luck, David Johnston.
Contributor(s): Rubin, Ronald S.
Material type:
BookPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1987Edition: 7th ed.Description: xvii, 683 p. : ill.ISBN: 0135578280.Uniform titles: Marketing research. Subject(s): Marketing research
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