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Winning on the marketing front : the corporate manager's game plan / William A. Cohen.

By: Cohen, William A, 1937-.
Material type: materialTypeLabelBookSeries: Wiley series on business strategy. Publisher: New York : Wiley, c1986Description: x, 381 p. : ill.ISBN: 0471819352 :.Subject(s): Business planningDDC classification: 658.4/012�19
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Main Collection Main Collection 658.4012 C678w (Browse shelf) Available 060118
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658.4012 A567 The concept of corporate strategy / 658.4012 A567c The concept of corporate strategy / 658.4012 B639 Mission possible : 658.4012 C678w Winning on the marketing front : 658.4012 C822 Corporate planning in practice / 658.4012 D475 Strategic management : 658.4012 F645 The strategic middle manager :

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