Marketing handbook / edited by Edwin E. Bobrow, Mark David Bobrow.
Contributor(s): Bobrow, Edwin E | Bobrow, Mark David.
Material type:
BookPublisher: Homewood, Ill. : Dow Jones-Irwin, c1985Description: 2 v. : ill.ISBN: 0870945238.Subject(s): MarketingDDC classification: 658.8 s | 658.8�19
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 M345 V. (Browse shelf) | Available | 052594 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 M345 V. (Browse shelf) | Available | 052593 |
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| 658.8 M345 1985 Marketing classics | 658.8 M345 9184 The Marketing of industrial products. | 658.8 M345 V. Marketing handbook / | 658.8 M345 V. Marketing handbook / | 658.8 M488 Marketing and the brand manager / | 658.8 M689 Modern marketing / | 658.8 M689 Modern marketing / |
Contents : v.1. Marketing practices -- v.2. Marketing management.
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