Marketing research text and cases Harper W. Boyd and Ralph Westfall.
By: Boyd, Harper W.
Contributor(s): Westfall, Ralph L.
Material type:
BookPublisher: Homewood, Ill. R.D. Irwin 1972Edition: 3rd ed.Description: xv, 813 p. ill. 24 cm.Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.8
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 B789 (Browse shelf) | Available | 046928 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 B789 (Browse shelf) | Available | 035067 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.83 B789 (Browse shelf) | Available | 115543 |
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| 658.83 B642 State of the art marketing research / | 658.83 B789 Marketing research | 658.83 B789 Marketing research | 658.83 B789 Marketing research | 658.83 B789m 1 Marketing research | 658.83 B789m 1 Marketing research | 658.83 B789m 1 Marketing research |
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