Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
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Contributor(s): Olson, Jerry C. (Jerry Corrie) | Peter, J. Paul. Consumer behavior.
Material type: 
BookSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, c1996Edition: 4th ed.Description: xxvii, 738 p. : ill. (some col.).ISBN: 0256139040.Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8342 P479 (Browse shelf) | Available | 145801 |
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| SR 658.8342 C758 Consumer behaviour / | SR 658.8342 E57 Consumer behavior / | SR 658.8342 E57 Consumer behavior / | SR 658.8342 P479 Consumer behavior and marketing strategy / | SR 658.84 B516 Marketing channels / | SR 658.84 B516 Marketing channels / | SR 658.84 S839 World Wide Web marketing : |
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