Consumer behavior and marketing action / Henry Assael.
By: Assael, Henry
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Material type: 
BookPublisher: Boston : PWS-KENT Pub., 1992Edition: 4th ed.Description: xx, 748 p. : ill. (some col.).ISBN: 0534925529.Subject(s): Consumer behavior | Marketing | Motivational research (Marketing)DDC classification: 658.8342
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8342 A844 (Browse shelf) | Available | 122605 | |
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2 Hour Special Reserve
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8342 A844 (Browse shelf) | Available | 103645 | |
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2 Hour Special Reserve
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8342 A844 (Browse shelf) | Checked out | 18/04/2019 | 103646 |
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| SR 658.83 M345 Marketing research : | SR 658.8342 A765 Consumers / | SR 658.8342 A844 Consumer behavior and marketing action / | SR 658.8342 A844 Consumer behavior and marketing action / | SR 658.8342 A844 Consumer behavior and marketing action / | SR 658.8342 C758 Consumer behaviour / | SR 658.8342 E57 Consumer behavior / |
Includes index.
Recommended text : BA233 (Business Studies)
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