Consumers / [by] Eric Arnould, Linda Price [and] George Zinkhan.
By: Arnould, Eric.
Contributor(s): Price, Linda | Zinkhan, George.
Material type: BookPublisher: Boston : McGraw-Hill, 2002Edition: 1st ed.Description: xviii, 750 p. : ill. ; 25 cm.ISBN: 0256133603.Subject(s): Consumer behaviorDDC classification: 658.8342Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8342 A765 (Browse shelf) | Available | 149208 |
Includes index.
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