Market research in practice : a guide to the basics / Paul Hague, Nick Hague and Carol-Ann Morgan.
By: Hague, Paul
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Contributor(s): Hague, Nick | Morgan, Carol-Ann.
Material type: 
BookPublisher: London : Kogan Page, 2004Description: xii, 244 p. ; 23 cm.ISBN: 0749441801.Subject(s): Marketing researchDDC classification: 658.83 Online resources: Click here to access online
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.83 H147 (Browse shelf) | Available | 158817 |
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| SR 658.82 Q3s Sales promotion management / | SR 658.82 T276 Advertising and sales promotion strategy / | SR 658.83 B796 Questionnaire design : | SR 658.83 H147 Market research in practice : | SR 658.83 I11 Marketing research : | SR 658.83 I11 Marketing research : | SR 658.83 L941 Marketing research / |
Includes bibliographiacl references and index.
Recommended text: BA332 (Business Studies).
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