Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.
By: Brace, Ian
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Material type: 
BookSeries: Market research in practice series. Publisher: London : Kogan Page, 2004Description: xii, 289 p. ; 23cm. + CD-ROM.ISBN: 074944181X (pbk.).Subject(s): Market surveys -- Methodology | Questionnaires -- MethodologyDDC classification: 658.83
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve
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Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.83 B796 (Browse shelf) | Available | 149266 |
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| SR 658.800994 M345 Marketing / | SR 658.82 Q3s Sales promotion management / | SR 658.82 T276 Advertising and sales promotion strategy / | SR 658.83 B796 Questionnaire design : | SR 658.83 H147 Market research in practice : | SR 658.83 I11 Marketing research : | SR 658.83 I11 Marketing research : |
Includes bibliographic references and index.
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