Advertising and sales promotion strategy / Gerard J. Tallis.
By: Tellis, Gerard J.
Material type: BookPublisher: Reading, MA : Addison Wesley, c1998Description: xvii, 483 p. : ill. ; 26 cm.ISBN: 0321014111.Subject(s): Advertising | Sales promotion | Marketing -- ManagementDDC classification: 658.82Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.82 T276 (Browse shelf) | Available | 159562 |
Includes bibliographical references and index.
Recommended text for BA236 (Business Studies).
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