Marketing management / Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type: BookPublisher: Boston : Prentice Hall, 2012Edition: 14th ed.Description: xxii, 657 p. : ill. ; 26 cm.ISBN: 9780132102926.Subject(s): Marketing -- ManagementDDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 K87 (Browse shelf) | Available | 157228 | |
2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 K87 (Browse shelf) | Available | 157229 |
Includes bibliographical references & index.
Recomended text: BA 431 (Business Studies).
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