Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary.
Material type: BookPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2004Edition: 10th ed.Description: xxix, 661 p. : ill. ; 24 cm.ISBN: 0-13-121276-1.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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2 Hour Special Reserve | Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 658.8 K87 (Browse shelf) | Available | 155369 |
Includes bibliographical references and index.
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