Consumer behavior and the behavioral sciences : theories and applications / edited by Steuart Henderson Britt.
Contributor(s): Britt, Steuart Henderson.
Material type:
BookSeries: The Wiley marketing series. Publisher: New York : Wiley, 1966Description: xxxii, 592 p. : ill. ; 26 cm.Subject(s): Consumer behavior | Consumption (Economics)
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| 658.83 C542m 1 Marketing research | 658.83 C563 Marketing research : | 658.83 C563 Basic marketing research / | 658.83 C755 Consumer behavior and the behavioral sciences : | 658.83 C877m Marketing research | 658.83 C932 Marketing research / | 658.83 D158 Marketing research / |
Includes bibliographical references and index.
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