Handbook of retail promotion ideas by Reuben Guberman
By: Guberman, Reuben.
Material type:
BookPublisher: Reading, Mass Addison-Wesley Pub. Co. c1981Description: xii, 258 p. ill. 29 cm.Subject(s): Advertising -- Handbooks, manuals, etcDDC classification: 659.13
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1314 G921h (Browse shelf) | Available | 013369 |
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| 659.10994 A244 Advertising : | 659.111 J17 Practical publicity : | 659.13 R813 The corporate search for visual identity : | 659.1314 G921h Handbook of retail promotion ideas | 659.132 K53 Writing high-tech copy that sells / | 659.132 M214 Getting the most from your yellow pages advertising / | 659.1322 Q7s The secrets of successful copywriting / |
Includes index
0201027208
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