Otto Kleppner's Advertising procedure Otto Kleppner, Thomas Russell, Glenn Verrill.
By: Kleppner, Otto.
Contributor(s): Russell, Thomas | Verrill, Glenn.
Material type:
BookSeries: The Prentice-Hall series in marketing. Publisher: Englewood Cliffs, NJ Prentice Hall c1983Edition: 8th ed.Description: xvi, 636 p., [7] p. of plates ill. 24 cm.Subject(s): AdvertisingDDC classification: 659.1
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 K64o 198 (Browse shelf) | Available | 012181 | |
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Matheson Library | Matheson Library | Main Collection | Main Collection | 659.1 K64o 198 (Browse shelf) | Available | 059735 |
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| 659.1 K64a 197 Advertising procedure | 659.1 K64a 197 Advertising procedure | 659.1 K64o 198 Otto Kleppner's Advertising procedure | 659.1 K64o 198 Otto Kleppner's Advertising procedure | 659.1 L913s Successful retailing through advertising | 659.1 L919 Marketing; the uses of advertising / | 659.1 L919 Marketing; the uses of advertising / |
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