Marketing scientific and technical information edited by William R. King and Gerald Zaltman
Contributor(s): Zaltman, Gerald | King, William Richard | National Science Foundation (U.S.).
Material type:
BookSeries: Westview special studies in information management. Publisher: Boulder, Colo Westview Press 1979Description: xiii, 234 p. diagrs 24 cm.Subject(s): Technical literature -- Marketing | Scientific literature -- MarketingDDC classification: 658.8
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.809507 M345 (Browse shelf) | Available | 009912 |
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| 658.807220973 D645c 1987 A Collection of cases in marketing management / | 658.80926 F274 Selected cases in marketing management / | 658.809382 K26 Multinational marketing management / | 658.809507 M345 Marketing scientific and technical information | 658.8096292 M821 Marketing motor vehicle parts and accessories / | 658.809633 A278 Agricultural marketing in a transmigration area in Sumatra / | 658.81 D751 Professional sales management / |
Papers presented at a conference sponsored by the National Science Foundation and held at the Graduate School of Business, University of Pittsburgh
0891583971
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