Developing the public relations campaign : a team-based approach / Randy Robbitt, Ruth Sullivan.
By: Robbitt, Randy.
Material type: BookPublisher: Boston, MA : Pearson, c2009Edition: 2nd ed.Description: xvii, 270 p. : ill. ; 24 cm.ISBN: 9780205569908.Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
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Books | Matheson Library | Matheson Library | Main Collection | Main Collection | 659.2 B663 (Browse shelf) | Available | 158419 |
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659.157 O32 Point-of-purchase design / | 659.1966330941 S564b The book of Guinness advertising / | 659.2 B251c The complete book of product publicity / | 659.2 B663 Developing the public relations campaign : | 659.2 B864p Public relations programming and production / | 659.2 C44 TV/PR : | 659.2 C989 Effective public relations / |
Includes bibliographical references and index.
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