Tourism: the business of hospitality and travel/
By: Cook, Roy A [author.]
.
Contributor(s): Hsu, Cathy H. C | Taylor, Lorraine L.
Publisher: Harlow, England; Pearson, 2018Edition: 6th, Global edition.Description: 448 p. : illustrations (chiefly colour), colour maps ; 28 cm.ISBN: 9781292221670 (pbk.).Subject(s): TourismDDC classification: 338.4791 Summary: Summary:
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 338.4791 C771 (Browse shelf) | Available | 162431 | |
|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 338.4791 C771 (Browse shelf) | Available | 162432 | |
|
2 Hour Special Reserve
|
Matheson Library | Matheson Library | Special Reserve | Special Reserve | SR 338.4791 C771 (Browse shelf) | Available | 162433 |
Browsing Matheson Library Shelves , Shelving location: Special Reserve , Collection code: Special Reserve Close shelf browser
|
|
|
|
|
|
|
||
| SR 338.4766573 L767 Liquefied natural gas : | SR 338.4791 B415 Ecotourism : | SR 338.4791 C771 Tourism: | SR 338.4791 C771 Tourism: | SR 338.4791 C771 Tourism: | SR 338.4791 H745 Marketing for tourism / | SR 338.4791 W363 Tourism Management/ |
Previous edition: 2014.
Includes bibliographical references and index.
Summary:
The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.
There are no comments for this item.