Introduction to marketing / Susan Dann, Stephen Dann.
Material type:
BookPublisher: Milton, Qld. : Wiley, 2004Description: xviii 478 p. : ill. ; 26 cm.ISBN: 047080064X (pbk.).ISSN: 9780470800645 (pbk.).DDC classification: 658.8 D188
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Matheson Library | Matheson Library | Main Collection | Main Collection | 658.8 D188 (Browse shelf) | Available | 159295 |
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| 658.8 C899 Agricultural and food marketing management / | 658.8 C972f 1980 Fundamentals of modern marketing | 658.8 D151 Basic marketing management / | 658.8 D188 Introduction to marketing / | 658.8 D262m 1981 Marketing management | 658.8 D362m The marketing communications process | 658.8 D614 Distribution management / |
Accompanying CD-ROM entitled: Eagle Boys Pizza integrative case to accompany Introduction to Marketing.
Includes Bibliographic references & index.
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