On knowing the consumer / edited by Joseph W. Newman.
By: Consumer Behavior Symposium (1964 : Stanford).
Contributor(s): Newman, Joseph W.
Material type:
BookSeries: The Wiley marketing series. Publisher: New York : Wiley, [c1966]Description: viii, 247 p. : ill.Subject(s): Consumers -- United States
| Item type | Current location | Home library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.83973 (Browse shelf) | Available | Recon. | 132333 |
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| 658.835 D261 Experimental marketing / | 658.835 T918m Marketing research : | 658.835 T918m Marketing research : | 658.83973 On knowing the consumer / | 658.83973016 F828 Data sources for business and market analysis / | 658.84 B523 Inventories and catalogues for auctioneers : | 658.84 B974 Marketing internationally and globally |
Planned and conducted by the Stanford University Graduate School of Business.
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