Spending advertising money / (Record no. 87872)

000 -LEADER
fixed length control field 00516nam a2200193 4500
001 - CONTROL NUMBER
control field 00858463
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190304152614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950910s1970 enka b 00100 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0220992223
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Broadbent, Simon.
245 10 - TITLE STATEMENT
Title Spending advertising money /
Statement of responsibility, etc. Simon Broadbent.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Business Books,
Date of publication, distribution, etc. 1970.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 274 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
Topical term or geographic name entry element Advertising.
Topical term or geographic name entry element Advertising
General subdivision Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Full call number Barcode Date last seen Price effective from Public note
        Matheson Library Matheson Library 659.10681 B863 104888 2019-03-04 2019-03-04 s/T. 2004 (10/3/05).

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