A manager's guide to marketing research : (Record no. 76651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a2200157 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180327154127.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060120s19uu xx 00 eng d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Green, Paul E. |
| 245 12 - TITLE STATEMENT | |
| Title | A manager's guide to marketing research : |
| Remainder of title | survey of recent developments / |
| Statement of responsibility, etc. | [by] Paul E. Green and Ronald E. Frank. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | [c1967]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 185 p. : |
| Dimensions | ill. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Manager's guide series |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Frank, Ronald E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from | Public note |
|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 658.83 G797 | 116139 | 2018-03-27 | 2018-03-27 | Recon. |