Marketing management : (Record no. 72460)

000 -LEADER
fixed length control field 00581nam a2200193 a 4500
001 - CONTROL NUMBER
control field 00458929
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180327142831.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 841127s1984 njua a o0011 eng l
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135579279.
035 00 - SYSTEM CONTROL NUMBER
System control number 217698060
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title analysis, planning, and control /
Statement of responsibility, etc. Philip Kotler.
250 00 - EDITION STATEMENT
Edition statement 5th ed.
260 00 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1984.
300 00 - PHYSICAL DESCRIPTION
Extent xxi, 792 p. :
Other physical details ill. ;
Dimensions 23 cm.
440 04 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice-Hall series in marketing
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Full call number Barcode Date last seen Price effective from Koha item type Public note
        Main Collection Matheson Library Matheson Library Main Collection 658.8 K87 107955 2018-03-27 2018-03-27 Books Recat.
        Main Collection Matheson Library Matheson Library Main Collection 658.8 K87 040950 2018-03-27 2018-03-27 Books Recat.
        Main Collection Matheson Library Matheson Library Main Collection 658.8 K87 021614 2018-03-27 2018-03-27 Books Recat.

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