Marketing management : (Record no. 72460)
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000 -LEADER | |
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fixed length control field | 00581nam a2200193 a 4500 |
001 - CONTROL NUMBER | |
control field | 00458929 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180327142831.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 841127s1984 njua a o0011 eng l |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0135579279. |
035 00 - SYSTEM CONTROL NUMBER | |
System control number | 217698060 |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
245 10 - TITLE STATEMENT | |
Title | Marketing management : |
Remainder of title | analysis, planning, and control / |
Statement of responsibility, etc. | Philip Kotler. |
250 00 - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Englewood Cliffs, N.J : |
Name of publisher, distributor, etc. | Prentice-Hall, |
Date of publication, distribution, etc. | c1984. |
300 00 - PHYSICAL DESCRIPTION | |
Extent | xxi, 792 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
440 04 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | The Prentice-Hall series in marketing |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Main Collection | Matheson Library | Matheson Library | Main Collection | 658.8 K87 | 107955 | 2018-03-27 | 2018-03-27 | Books | Recat. | ||||
Main Collection | Matheson Library | Matheson Library | Main Collection | 658.8 K87 | 040950 | 2018-03-27 | 2018-03-27 | Books | Recat. | ||||
Main Collection | Matheson Library | Matheson Library | Main Collection | 658.8 K87 | 021614 | 2018-03-27 | 2018-03-27 | Books | Recat. |