The fundamentals of advertising (Record no. 41719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00593206 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 861022s1985 enk o0011 eng u |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| -- | 19 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 659.1/W744f |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilmshurst, John |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of advertising |
| Statement of responsibility, etc. | John Wilmshurst |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Published on behalf of the Institute of Marketing and the CAM Foundation |
| Date of publication, distribution, etc. | 1985 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xiv, 267p, [8]p of plates |
| Other physical details | ill. |
| Dimensions | 24cm |
| 595 00 - | |
| -- | 0434923303 |
| -- | pbk |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 710 20 - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Marketing |
| Corporate name or jurisdiction name as entry element | CAM Foundation. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 910 20 - USER-OPTION DATA (OCLC) | |
| User-option data | Communication Advertising and Marketing Education Foundation |
| -- | See |
| User-option data | CAM Foundation |
| 994 ## - | |
| -- | 001051545 87070 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 W744f | 051545 | 2018-03-24 | 2018-03-24 |