The art of using science in marketing (Record no. 31169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00531758 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860317s1974 nyua a o0010 eng l |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8/R175a |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramond, Charles |
| 245 14 - TITLE STATEMENT | |
| Title | The art of using science in marketing |
| Statement of responsibility, etc. | Charles Ramond |
| Inclusive dates | foreword by Martin Mayer |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Harper & Row |
| Date of publication, distribution, etc. | [1974] |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xix, 298 p. |
| Other physical details | illus |
| Dimensions | 24 cm. |
| 490 00 - SERIES STATEMENT | |
| Series statement | Harper & Row's series in marketing management |
| 595 00 - | |
| -- | 0060453214 |
| -- | pbk. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Topical term or geographic name entry element | Product management |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 ## - | |
| -- | 001035799 86175 0001 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Matheson Library | Matheson Library | Main Collection | 658.8 R175a | 035799 | 2018-03-23 | 2018-03-23 | Books |