Advertising : (Record no. 31110)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00492nam a2200181u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00744700 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1964 us a c0001 engbt |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 659.1/K59a/1964 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kirkpatrick, Charles Alkinson |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | mass communication in marketing / |
| Statement of responsibility, etc. | C.A. Kirkpatrick |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | Houghton Mifflin, |
| Date of publication, distribution, etc. | 1964 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | viii, 514p. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| 994 01 - | |
| -- | T1001 035 717 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 659.1 K59a 1964 | 035717 | 2018-03-23 | 2018-03-23 |