Kassarjian, Harold H.
Perspectives in consumer behavior / Harold H. Kassarjian, Thomas S. Robertson. - Illinois : Scott, Foresman, 1968. - 568 p. : ill.
Consumer behavior.
Consumers.
Marketing.
Perspectives in consumer behavior / Harold H. Kassarjian, Thomas S. Robertson. - Illinois : Scott, Foresman, 1968. - 568 p. : ill.
Consumer behavior.
Consumers.
Marketing.