McQuarrie, Edward F.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - Thousand Oaks, Calif. : Sage Publications, c1996. - xviii, 154 p. : ill.
0803958560
Marketing research--Methodology.
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - Thousand Oaks, Calif. : Sage Publications, c1996. - xviii, 154 p. : ill.
0803958560
Marketing research--Methodology.