Lucas, Darrell Blaine.
Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt. - New York : McGraw-Hill, 1963. - xi, 399 p. : ill. - McGraw-Hill series in marketing and advertising series. .
Advertising.
Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt. - New York : McGraw-Hill, 1963. - xi, 399 p. : ill. - McGraw-Hill series in marketing and advertising series. .
Advertising.