Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, 1994. - xxviii, 697 p. : ill. - McGraw-Hill series in marketing .
0070610150
Marketing.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. - 10th ed. - New York : McGraw-Hill, 1994. - xxviii, 697 p. : ill. - McGraw-Hill series in marketing .
0070610150
Marketing.