Jefkins, Frank William
Advertising / Frank Jefkins. - 3rd ed. - London : Pitman, 1994. - vii, 374 p. : ill. - The M & E handbook series, 0265-8828 .
0712108564 (pbk)
Advertising.
Advertising / Frank Jefkins. - 3rd ed. - London : Pitman, 1994. - vii, 374 p. : ill. - The M & E handbook series, 0265-8828 .
0712108564 (pbk)
Advertising.