Marketing in private and public nonprofit organizations : perspectives and illustrations /
Ralph M. Gaedeke.
- Santa Monica, Calif. : Goodyear Publishing, c1977.
- xxx, 383 p. : ill. ; 24 cm.
0876205759
Nonprofit organizations--Marketing.
Government business enterprises--Marketing.
Government business enterprises--Marketing--Case studies.
Nonprofit organizations--Marketing--Case studies.
0876205759
Nonprofit organizations--Marketing.
Government business enterprises--Marketing.
Government business enterprises--Marketing--Case studies.
Nonprofit organizations--Marketing--Case studies.