Schultz, Don E.
Strategic advertising campaigns / Don E. Schultz. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, 1989. - xix, 630 p. : ill.
0844230553
Advertising campaigns.
Strategic advertising campaigns / Don E. Schultz. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, 1989. - xix, 630 p. : ill.
0844230553
Advertising campaigns.