O'Shaughnessy, John.
Explaining buyer behavior : central concepts and philosophy of science issues / John O'Shaughnessy. - New York : Oxford University Press, 1992. - 385 p. : ill.
0195071085
Consumer behavior--Methodology.
Explaining buyer behavior : central concepts and philosophy of science issues / John O'Shaughnessy. - New York : Oxford University Press, 1992. - 385 p. : ill.
0195071085
Consumer behavior--Methodology.