Dirksen, Charles J.
Readings in marketing / edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley. - Homewood, Ill. : R. D. Irwin, 1968. - xiv, 673 p. : ill., maps.
Marketing.
Readings in marketing / edited by Charles J. Dirksen, Arthur Kroeger [and] Lawrence C. Lockley. - Homewood, Ill. : R. D. Irwin, 1968. - xiv, 673 p. : ill., maps.
Marketing.