Howard, John A.
The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth. - New York : Wiley, [c1969]. - xv, 458 p. : ill. - The Wiley marketing series .
0471416576
Consumer behavior.
The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth. - New York : Wiley, [c1969]. - xv, 458 p. : ill. - The Wiley marketing series .
0471416576
Consumer behavior.