Newman, Joseph W.
Motivation research and marketing management / [by] Joseph W. Newman. - Boston : Division of Research, Graduate School of Business Administration, Harvard Uni., 1957. - xiv, 525 p.
Motivation research (Marketing).
Motivation research and marketing management / [by] Joseph W. Newman. - Boston : Division of Research, Graduate School of Business Administration, Harvard Uni., 1957. - xiv, 525 p.
Motivation research (Marketing).