Bovee, Courtland L.
Contemporary advertising / Courtland L. Bovee, William F. Arens. - 2nd ed. - Homewood, Ill. : Irwin, 1986. - xxvii, 629, [45] p. : ill. (some col.) - The Irwin series in marketing .
0256033021
Advertising.
HF5821 / .B62 1986
659.1�19
Contemporary advertising / Courtland L. Bovee, William F. Arens. - 2nd ed. - Homewood, Ill. : Irwin, 1986. - xxvii, 629, [45] p. : ill. (some col.) - The Irwin series in marketing .
0256033021
Advertising.
HF5821 / .B62 1986
659.1�19