Understanding and meeting consumerism's challenges.
- Cambridge, Mass. : Harvard College, c1974.
- [165] p. : ill. ; 28 cm.
- Harvard Business Review reprint series ; no. 4.031 .
Cover: Reprints of selected articles - Understanding and meeting consumerism's challenges.
Consumer protection.
Consumption (Economics).
Marketing.
Cover: Reprints of selected articles - Understanding and meeting consumerism's challenges.
Consumer protection.
Consumption (Economics).
Marketing.