Marketing planning and strategy.
- Cambridge, Mass. : Harvard College, 1960-1976.
- 7 vols.
- Harvard Business Review reprint series ; nos. 4.011-4.017 .
Cover: Reprints of selected articles - Marketing planning and strategy. Parts I to VII.
Strategic planning.
Marketing.
Cover: Reprints of selected articles - Marketing planning and strategy. Parts I to VII.
Strategic planning.
Marketing.