Lovelock, Christopher H.
Services marketing text, cases & readings Christopher H. Lovelock - Englewood Cliffs, N.J Prentice-Hall c1984 - xiv, 492 p. ill. 25 cm. - The Prentice-Hall series in marketing .
Marketing
Professions--Marketing
Service industries
658.8
Services marketing text, cases & readings Christopher H. Lovelock - Englewood Cliffs, N.J Prentice-Hall c1984 - xiv, 492 p. ill. 25 cm. - The Prentice-Hall series in marketing .
Marketing
Professions--Marketing
Service industries
658.8