Bodian, Nat G., 1921-
Book marketing handbook / Nat G. Bodian. - New York : R.R. Bowker, 1980-<1983 >. - v. <1-2 > ill. 27 cm.
Contents: [1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals
0835212866
Book industries and trade--Handbooks, manuals, etc.
Advertising--Books--Handbooks, manuals, etc.
Book marketing handbook / Nat G. Bodian. - New York : R.R. Bowker, 1980-<1983 >. - v. <1-2 > ill. 27 cm.
Contents: [1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals
0835212866
Book industries and trade--Handbooks, manuals, etc.
Advertising--Books--Handbooks, manuals, etc.