Pride, William M.
Marketing : concepts and strategies / [by] William M. Pride [and] O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : ill.
0395854733
Marketing.
658.8 / P947
Marketing : concepts and strategies / [by] William M. Pride [and] O.C. Ferrell. - 10th ed. - Boston : Houghton Mifflin, c1997. - xxxii, 666 p. : ill.
0395854733
Marketing.
658.8 / P947