Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - xxx, 665 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0131477323
Marketing research / Alvin C. Burns, Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - xxx, 665 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
0131477323